Five years is a long time at the best of times. However, in this day and age, five years is like ten years. Back in 2014, we lived in a world where Brexit wasn’t even a thing, David Cameron fucking the pig wasn’t even a thing, and we just lived in the bosom of the shiny-faced moon man that had a hard-on for killing the poor and disabled… and a hard-on for pigs, clearly. So much can change, and as we’ve seen, very little for the better. So, what has five years changed for Scottish post-punk heroes The Twilight Sad? 2014 saw the released of Nobody Wants To Be Here And Nobody Wants To Leave, accurately surmising the mood of British and EU citizens respectively.
Back with IT WON/T BE LIKE THIS ALL THE TIME, five years hasn’t changed much for the band, but with that, they provide a consistent sound with sonic developments. Slightly more upbeat than NWTBHANWTL, IWBLTATT opens with the rolling synth of [10 Good Reasons For Modern Drugs], with James Graham’s reverberated vocals dancing over the top. The album, which is easier to type than IT WON/T BE LIKE THIS ALL THE TIME, is poppier than its predecessor. However, don’t let that fool you into thinking this is a cynical assault on a faceless, mainstream sound, this album still has the melancholic feel of its predecessors and The Twilight Sad’s influencers.
Songs like album closer Videograms feels like it’s come straight from the eighties, but with a modern tilt. Think legwarmers with Yeezys, Walkmans with Airpods. The band are influenced heavily by post-punk bands like The Cure, and whilst songs like these remind you of eighties post-punk and shoegaze heroes, they stand shoulder to shoulder with them, rather than in their shadow. The Twilight Sad have simply taken a tried and tested blueprint and put their own sonic twist on it.
IWBLTATT doesn’t offer much in the way of surprises coming straight from NWTBHANWTL, though seeing as NWTBHANWTL was greeted by rave reviews, the smart move would be to follow the same path and offer slight variations. Think of NWTBHANWTL as a vodka lemonade; crisp, refreshing, always enjoyable. IWBLTATT is a vodka lemonade… with lime. It’s what you know, with a refreshing twist, but doesn’t completely change the formula. Please though, do not try to drink this album.
Though do drink in the sonic layers offered by this album. Underneath the vocals are a rock band, underneath that are crystalised synths. Good production can take a bad album and make it a good one, with this, good production has made a good album a great one. Moving from album to album is a gamble for any band, and The Twilight Sad have clearly made a killing by not looking to rock the boat too much. So many bands these days will put all their eggs into a basket of a brand new sound and turn fans off whilst failing to convert new fans.
This album does offer an alternative challenge though; picking your highlights. Rarely is an album so well done that you struggle to find your key points, rather appreciating it as one body of work. The only negative is The Twilight Sad’s policy of writing a novel as well as an album. You put a bit of The Twilight Sad on at a gaff, your mate says “This is good, who’s this?”. You’re excited, they’re invested in your musical taste. “Oh, it’s [10 Good Reasons For Modern Drugs] by The Twilight Sad off their album IT WON/T BE LIKE THIS ALL THE TIME” you reply excitedly. It’s been four hours, they’ve all gone to the club and you’re sat in the dark. It’s twilight, you’re sad. Poignant.
Find your highlights where you want to find them and you can’t go wrong. However, the melancholic synths of Keep It All To Myself are definitely a high water mark on the album. Sunday Day13 is particularly heart-wrenching, mixing delicate and moody synths with lyrics that seem to tell a story of a slowly crumbling relationship. Graham’s repeated questions of “Would you throw me out into the cold, would you throw me out into the road?” hitting you in your gut. The meaning of the lyrics are up to you to interpret, but the darkness of the words do not change.
Whilst IWBLTATT isn’t that far a departure from NWTBHANWTL, it’s a definite evolution and favours punchy pop hooks over the intimacy of its predecessor. Tracks like VTr definitely have the DNA of the eighties’ biggest pop tracks and feels like they could spearhead The Twilight Sad into the upper echelons of the genre, and indeed, music as a whole. Whilst some bands cynically pursue the mainstream AHEMBRINGMEAHEMWIFEBEATERAHEM, others find themselves naturally creating a sound that appeals to everyone; the old faithful and a new breed of fans open to pop hooks and post-punk sensibilities.
Though overwhelmingly, IT WON/T BE LIKE THIS ALL THE TIME is a perfectly crafted album, and could well see the band soar to new heights, whilst staying squarely on the ground. Whilst, for now, they stand amongst their influences, they could well soar to stand on the shoulders of the giants that came before them. – Oliver Butler (@notoliverbutler)
One response to “The Twilight Sad keep it brilliant with IT WON/T BE LIKE THIS ALL THE TIME”
Fantastic album, my album of the week and could figure strongly when we start seeing album of the year lists. If you’re interested I’ve written my own review here: https://albumreview.home.blog/2019/01/21/album-review-the-twilight-sad-it-wont-be-like-this-all-the-time/