words fae liam toner (@tonerliam)
With songs like Mercury: Retrograde going viral, Ghostemane‘s spooky aesthetic and rapid-fire flow have made him an artist worth keeping tabs on.
Over the past few years, the Florida rapper has managed to gather a great deal of attention in the modern trap scene, in no small part due to his sound encompassing influences from industrial to hardcore, all the way to Memphis rap which was all wrapped up in a black metal aesthetic.
His aforementioned popular single came from his 2017 album Plagues and although the album would show a lot of potential for the young artist due to his uniquely dark style, Plagues would still leave much to be desired for. Coming into 2018 and with his newest album N / O / I / S / E, there was a feeling of cautious optimism that all Ghostemane’s talents and unique qualities could come together and result in something truly great.
Unfortunately, N / O / I / S / E falls flat throughout most of its runtime with there being one element that seems to be holding Ghostemane back, that being songwriting. His tenth release actually features great production, arguably some of his best, but the bare bones of each track aren’t as fully developed as it could be which is quite a shame.
Many of the tracks are short in length and don’t develop into much else after a couple of verses: the track Flesh starts with Ghostemane’s signature dark ambient styled atmospherics and into a hardcore breakdown section. This intro serves the track well, putting things into full swing, but after only about 30 seconds of the young star actually rapping, the track falls silent and then goes back to hardcore breakdown section before the track fizzles out at a measly 1:19. This track could stand out as one of his best if he took more time to flesh out the track (no pun intended) with another couple of verses or a vocal hook but the track finishes almost as soon as it starts and it comes across as such a missed opportunity.
A fundamental flaw with this record is that while Ghostemane’s blend of genres is very well done, it seems he is too stuck to the traditional hip-hop way of songwriting. A hip-hop track can be based around one sample for the whole track and still be amazing. However, with Ghostemane’s shorter song lengths and minimal rapping on each track, each song struggles to go anywhere properly exciting. This can be seen on the track The Singularity which sees Ghostemane dip his toes into a fully industrial/goth style song which bares obvious similarities to some Nine Inch Nails work. The song is based around a simple four on the floor kick drum beat which goes between Ghostemane’s singing and then the same beat but much more pummelling and distorted. The song is very interesting on first listen but ends in just over two minutes and no change is made in the basic melodic idea or the structure of the song. This again leaves the listener with a dissatisfied feeling and it’s this feeling that carries on throughout most of the album as almost all of the tracks suffer from these same flaws.
This ultimately makes the album a bit of a slog due to these criticisms being apparent on nearly every song. The instrumental tracks Intro.Desolation, Androids Dream of Electric Sheep and My Heart of Glass all suffer as well, with the latter being based around a simple guitar riff that seems to build up tension in its repetition only for the tension to blend into more industrial noise which leaves the album on an anti-climactic end. However, this is quite a fitting end for an album that left this impression track after track.
Overall N / O / I / S / E proves to be a disappointing release that could have been so much more. This tends to be a common theme through most of Ghostemane’s work and it’s genuinely a bit sad because he really does have a unique and interesting sound going for him – sadly, he fails to deliver something truly special or consistent.