By Ryan Martin (@RyanMartin182)
On the surface, Logic has the necessities to make a decent hip-hop record: impressive, grand instrumentals, rapid flow, and a presumed topical concept. As you dig deeper into the Maryland MC’s latest offering, you’ll find that the execution of the album falls flat on its face.
Most fans can testify that Bobby Tarantino is a huge advocate of positivity in both hip-hop and pop culture today. The term “peace, love & positivity” is a well-known slogan in his fan base and is often chanted at his live shows. As Logic tries his hand at his third concept record, he tries to repeat that positivity message for an entire record, focusing more on the racial diversity in America and those who drown in the struggles of said diversity.
Instead of the album focusing on “Everybody” like the title suggests, Logic talks more about himself. His repeated bars that bring up his bi-racial history become tiresome by the time the album has reached its hour duration. Bobby also references his anxiety, his battles with depression, and his heritage. A lot of the lyrical topics on this album appear to be African-American heavy as well. “Everybody” seems to be aiming to a smaller demographic of African-Americans, Caucasians, and those of mixed color.
Not only does Logic’s lyrical topics become annoying, his bars become overused as well. On the album closer, “AfricAryaN”, Logic repeats the same bars, five times within the first couple minutes of the track: “Like a single mother praying In-A-Gadda-Da-Vida / Looking around on the ground for a serpent to feed her / Praying to God, wondering why her baby daddy beat her / Feeling like the devil finna come and defeat her”. Not to mention, there are other bars in the song that he repeats multiple times, which act as lyrics of the verses and not just a repeated chorus.
The album aims to deliver a message of positivity with sprinkled in themes of religion but derails from the concept multiple times. After a strong couple tracks to the start the album, we are introduced to Neil DeGrasse Tyson as he plays a voice of God on the album. We also hear a passionate speech from Killer Mike at the end of “Confess” as he pleads to god asking why his people are being hurt. It’s an extremely powerful speech that is followed up by a vibe-tainting track “Killing Spree” which ends the gospel holy vibe of the album with just a couple bars (“Ass, titties, pussy, money, weed / Everywhere I look a killing spree”).
The concept is derailed once again with the tasteless feature from Juicy J at the tail-end of ‘Ink Blot‘: “All on the ‘Gram, all on the Snapchat with the bullshit / Kill yo’ mothafuckin self, nigga / Kill yo’ mothafuckin self, nigga”. Why would Logic keep these bars when the song following the next is an entire song about suicide prevention? Not to mention Juicy is referring to those who are obsessed with their phone, which is most of America at the point, and mostly teenagers, whom the rapper’s music appeals to the most. In Bobby’s defense, he does explain on the liner notes that Juicy is supposed to be rapping from the point of an antagonist at the heel of “Ink Blot” but why even incorporate something that can be so easily taken out of context for the listener?
‘Everybody‘ has impressive moments on the record, but they don’t overpower the underwhelming and sometimes cringey moments of the album overall. For the most part, the production on the album is executed extremely well. One of the few notable things about Logic’s discography is the progressive evolution of Young Sinatra’s producer, 6ix. With every album, 6ix gets better at his craft and on ‘Everybody‘, which he executive produced, his instrumentals are on full display. They’re lush and grand on the album’s opener, or they’re hard hitting and grab you by the throat on ‘America‘. They’re also the only saving grace on one of the album’s lowest points, ‘Take it Back‘.
The newest offering from Maryland’s own tries desperately to paint a beautiful picture on ‘Everybody‘. While he may have the right tools around him, it’s the artist that shouldn’t be painting the picture to begin with.